Website design or digital marketing, what do you really need?
These days everyone wants, needs and very likely has a website. When starting a business, most new entrepreneurs immediately think of name, logo and their business website. So it is not surprising that most people search for website design and designers to help them with these tasks. However, just getting a website design is not […]
How much should you spend on marketing?
Many new and small businesses struggle with figuring out what percentage of revenue they should be spending on marketing initiatives. However, most don’t see as a matter of % of revenue but as a matter of spending as little as possible. And that is the wrong mindset. Growing a business is truly not a […]
The sales glass case of emotion you should avoid
In sales, you study your prospect, prepare your business information, dress your best for success and then you are prepared for you big new prospect meeting to sell your product or services. It sounds as if everything should go fine, but 3 out of every 5 times it doesn’t. Your shiny new prospect decides they […]