Web design or digital marketing, what do you really need?

These days everyone wants, needs and very likely has a website. When starting a business, most new entrepreneurs immediately think of name, logo and their business website. So it is not surprising that most people search for web design and designers to help them with these tasks. However, just getting a web design is not the right approach. Is all web design the same? As in most products and services, the answer is clearly no. Starting from the aesthetic appeal of the design, to the cleanliness and efficiency of the programming, there are websites and then there are websites. Trying to get a web design by comparing the lowest prices, will get you a waste of money and time and very likely a big loss in business. Nothing puts off a client more than a bad website, you think nobody is looking, but you are loosing business every day. Web design or how well a website looks is only about 30% of the real task. How pretty a website is, should not be the only consideration. It is im…
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How much should you spend on marketing?

Many new and small businesses struggle with figuring out what percentage of revenue they should be spending on marketing initiatives. However, most don't see as a matter of % of revenue but as a matter of spending as little as possible. And that is the wrong mindset.  Growing a business is truly not a case of "if you build it, they will come" as in that classic movie Field of Dreams. You need to plan your marketing properly and invest in it, either time or money, but definitively invest. Be very wary of any advisor telling you to save the money and do it the cheap and easy way, there is no such thing. Word of mouth is truly powerful but, it doesn't just happen by accident, it is something that is built and worked on. Are there people who accidentally succeed? Yeah, for sure, but there is no way of reaching success if all you do is hope you will be so lucky. So, let's get working here and discuss budget and marketing for people who really want to be successful instead of h…
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The sales glass case of emotion you should avoid

In sales, you study your prospect, prepare  your business information, dress your best for success and then you are prepared for you big new prospect meeting to sell your product or services. It sounds as if everything should go fine, but 3 out of every 5 times it doesn't. (more…)
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